The Seniors First Story

Industry awards
years’ service to Australian seniors
Happy customers
Over 7000 downloads of our FREE Guides!

Seniors First was established in 2006 by founder Darren Moffatt with a vision of becoming Australia’s leading finance broker for people over 55.

Since then the company has developed a reputation as an award-winning reverse mortgage broker, and a trusted name among public policy organisations, the aged care industry, senior’s groups, older borrowers and their families.

In 2007 Seniors First, was the first mortgage broker group to introduce a voluntary code of conduct for third-party sales of equity release products such as reverse mortgages. Seniors First has been a regular voice in the media standing up for the interests of senior borrowers, and in 2008 launched the ground-breaking blog

By 2010 Seniors First had grown to be responsible for nearly 5 per of reverse mortgage loans introduced to banks and lenders in a calendar year. These achievements continue to be recognised with regular invitations to attend policy think tanks, conferences on ageing, and to speak in the media.

In 2014 Seniors First re-launched with a fresh brand identity and an exciting new website. The company aims to extend the reach of its expertise to even more seniors, by re-positioning as the preferred online channel for reverse mortgage and equity release finance.

Our History